NEW MAKE UP 2011

by: Chris Spewock

Last year, more than eight-point-seven-million people underwent cosmetic procedures to enhance what nature gave them, or didn't. But experts tell us that Americans may be jumping into invasive procedures too quickly.

Despite the media coverage of makeover reality shows, the majority of Americans are not looking for extreme transformations. According to the American Society for Aesthetic Plastic Surgery, most of us want to look better, naturally, with 68-percent preferring a subtle change. And experts agree that looking your best could be accomplished at home for considerably less.

Dr. Linda Franks, a leader in the specialized skin care frontier, says "To get that timeless, healthy look you need to start with an appropriate skincare regime. Taking good care of your skin can stave off fine lines, wrinkles, age spots and even dry skin."

Where to begin? At the sink! Doctors say whatever your skin type, the key is to cleanse it gently. Avoid hot water and use lukewarm instead, to prevent over-drying. And throw in the towel - traditional washcloths are too abrasive for the face, so use your hands and fingers.

Sixty-eight-percent of women claim to have sensitive skin which means dry, tight, chapped or easily irritated skin. Dr. Franks advises moisturizing regularly and avoiding harsh cleansers with ingredients such as fragrances, dyes and preservatives because sensitive skin is easily damaged and takes longer to recover.

If your skin is dry and easily irritated, don't wash more than once a day. You may risk stripping the skin of its natural oils. Dr. Franks recommends looking for non-irritating cleansing washes that are soap-free, moisturizers that are light, oil-free, and water-based to help maintain the skin's natural barrier. Another tip-make sure to choose a facial moisturizer with an SPF of at least 15, which protects against both UVB and UVA rays.

Skin sensitivity may also result from the third most common, non-surgical skincare procedure known as Microdermabrasion. Microdermabrasion is a quick and easy, non-invasive procedure that helps to reveal healthier-looking skin by sweeping away dead skin cells. Dr. Franks reveals that, following the treatment, the best way to avoid irritation is by opting for an ultra-gentle cleanser and moisturizer.

A new clinical study shows that PURPOSE gentle cleansing wash and dual treatment moisture lotion with spf 15 are compatible with this procedure.

How else can you obtain optimal skin health? Here are some other healthy basics to keep your skin looking its best:

Dr. Franks says, "Exercise opens up blood vessels to make skin look healthy and youthful. It's so important for healthy skin." Regular cardiovascular exercise increases blood flow to the skin which assists in collagen production. Maintaining muscle mass through exercise can also help anchor and support skin, keeping it taut.
And drink up! At least eight, eight-ounce glasses of water a day are crucial for optimal skin hydration.

So before you sign on for an extreme and expensive makeover, just think back on some simple, beauty basics! You just might like what you see!